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Production Overview
This video initiative will modernize Gigatrack’s brand presence with a focused suite of high-impact, customer-centric videos designed to clarify product functionality, build trust through real user experiences, and communicate key differentiators in a crowded market.
The core challenge, customer confusion about how the system works, will be addressed through clear, concise, and visually engaging explainers that demonstrate real-world use, including mobile scanning, check-in/check-out workflows, and cloud vs. self-hosted deployment.
Complementing these will be authentic testimonial content highlighting customer success across key verticals like construction, government, and education, with an emphasis on reliability, veteran ownership, and U.S.-based support.
The final deliverables will serve as foundational assets for the website, social platforms, and sales outreach, enabling Gigatrack to convert interest faster by meeting buyers where they are: on video.
GigaTrak: Brand Video Series
MoodBoard
reference For look and feel of project
Price Valuation
These offerings are more than just production services; they’re tools crafted for positive emotional impact, resonance in customer engagement for your business, an investment for strategic long-term growth.
Builds immediate credibility with prospects who prefer watching over reading
Reduces sales cycle friction by visually answering common customer questions
Positions Gigatrack as professional and trustworthy—on par with larger competitors
Repurposable content across web, social, and outreach drives long-term ROI
Package 1
"Essentials"
$5,000–$8,000
Core explainer video and testimonial combo focused on clarity and conversion. Ideal for replacing outdated placeholder content and launching updated messaging quickly.
1x Product Explainer Video (~90 sec)
Clear walkthrough of system functionality: scanning, tracking, cloud/self-hosted options
On-screen text, motion graphics, and real interface snippets for clarity
Shot on location at Gigatrack or staged environment with clean B-roll
1x Customer Testimonial Montage (~60 sec)
- Compilation of 3–4 remote customer interviews (iPhone-guided capture)
- Edited for cohesion, with color grading and audio cleanup
- Focus on key themes: timeliness, cost savings, support quality
5x Social Cuts (15–30 sec)
- Derived from main videos for LinkedIn, Instagram, and website use
- Optimized for silent viewing with captions and bold visuals
Package 2
"Complete"
$10,000–$15,000
Integrated set of three purpose-built videos: one product explainer, one customer spotlight series, and one brand story. Designed for companies ready to invest in a full content foundation.
1x How It Works Video (~90 sec)
- Professional two-camera shoot with B-roll of real usage (tools, scanning, dashboard)
- Scripted narration with optional on-screen talent (Gigatrack rep or voiceover)
- Clear emphasis on mobile use and real-time tracking
1x Customer Series: 3 Vertical-Specific Testimonials (~60 sec each)
- Remote-directed shoots with iPhone kits and detailed instructions
- Focus on construction, government, and education use cases
- Each includes branded intro/outro and consistent visual treatment
1x “Why Gigatrack” Brand Video (~60 sec)
- Veteran-owned, 30-year history, U.S.-based support, hardware + software bundle
- Mix of team footage, office, and motion graphics
8x Social Edits + 6x Still Frames
- Pull quotes, key features, and behind-the-scenes moments for ongoing posting
Package 3
"Premium"
$15,000–$20,000
End-to-end production with selective on-site filming, premium editing, and scalable content for multi-channel use. Best for teams wanting polished, high-trust assets that stand out.
1x Flagship Explainer Video (~90 sec)
- Two-camera interview + B-roll shoot at Gigatrack facility
- Dynamic pacing with motion graphics, real system interface, and workflow demo
2x On-Site Customer Testimonials (~60 sec each)
- Travel to 2 regional clients (e.g., Chicago/Milwaukee area contractors)
- Professional lighting, lavalier audio, and environmental B-roll
2x Remote Customer Testimonials (~60 sec each)
- Guided iPhone capture with post-production polish to match on-site quality
1x Brand Story Video (~60 sec)
- Archival photos, team interviews, veteran ownership narrative
- Cinematic tone with original music bed
12x Social Cuts + 10x Optimized Still Images
- Includes quote cards, feature highlights, and team moments for web and LinkedIn
Our Process
Here’s what you can expect throughout the process of working with us.
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Collaborate with you to understand your goals, audience, and key messages
Brainstorm creative ideas that align with your brand and budget
Define the style, tone, and overall vision for the video
Draft a rough outline or treatment to guide the project forward
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Write or refine the script and storyboard (if applicable)
Scout and secure locations, permits, and talent
Schedule shoot dates, crew, and equipment needs
Organize logistics such as call sheets, shot lists, and contingency plans
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Direct and film the video with a professional crew and high-quality gear
Capture b-roll, interviews, voiceovers, or any scripted elements
Manage on-set logistics and ensure everything runs smoothly
Adapt as needed while staying true to the original vision
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Review and organize all footage
Edit the video with attention to pacing, storytelling, and visual flow
Add music, sound design, color correction, motion graphics, or captions as needed
Provide revision rounds to incorporate your feedback
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Export the final video in the formats best suited for your platform (web, social, internal, etc.)
Deliver assets securely and ensure compatibility with your needs
Offer support for video hosting, publishing, or integrating into your broader campaign
Archive project files and footage for future updates or repurposing
Thank you for considering Us!
We’re excited for the opportunity to partner with you on this project
Zack Gripko Director of Photography & Producer
email: zack@gripko.tv | cell: 262.308.7062